Choosing Color Business Cards over Black and White   by Jenny Davis

Business cards are a business’s way of handing out advertising on a one on one basis. They are the most powerful form of advertising your company can have and should reflect your company’s exciting and colorful business abilities. This is one reason many companies are turning to color business cards instead of dull, ordinary, black and white cards. Your business cards should tell the recipient that your business keeps up with the times with new and innovative techniques and styles. This is what a color business card will tell your clients. First impressions play a huge role in your businesses reputation.

We live in a colorful world and adding color to your business cards is one way of the showing creativity that your company stands for. It is important to keep in mind that although color cards make a great first impression and speaks volumes for your company, too many colors can make your color business cards look as though they were printed haphazardly. This is not the impression you want to give clients and potential clients. You want your color business cards to show creativity, excitement and variety.

The Cost of Color Business Cards

We expect to get what we pay for therefore getting the best will undoubtedly cost a little more than getting simply good products. Of course your color business cards will cost slightly more than black and white cards, but you must give your customers what they want. The cost of color business cards is about 25% more than black and white business cards. This is due to the delicate work involved in printing the color cards. While printing, they must be overseen at all times to ensure there are no streaking, white lines where color should be and to ensure the proper colors are being printed. There is much more work involved in printing color business cards, therefore a printer must charge slightly more for these obvious reasons. Even a business on a budget can afford color business cards.

Choosing a Color

When you are choosing your color business cards, you must consider the type of business you represent. For example, an event planning business would want bright colors to display their fun nature in planning your event. A less colorful color such as a red or blue would be appropriate for a banking professional or other executive. Corporate colors may be appropriate if you are a member of a well known corporation such as a large shipping company. A photographer who specializes in old style photos such as tintype photos could choose a sepia or tan color. Your color business card should make your client feel as though they chose the right professional for the job they want performed. In addition to the color, you may want to choose a UV protection that would make your colors even richer and brighter plus protect them from fading or yellowing with age. It also increases the thickness of your business cards from the normal 14 – 15 point thickness.

About the Author

Blockbuster Print is a great source for Color Business Cards, postcards, flyers, brochures & posters.
20th Century Black and White Photography

Kike Calvo Photography Collection – Beware of the photographer the dog is ok.Black text and triangle, red background, flash camera – Aprons Beware of the photographer the dog is ok.Black text and triangle, red background, flash camera Apron is commercial quality product. Whether it’s put to use in a restaurant or home, this apron will always help keep you clean. 100% cotton with Teflon finish for added protection. 1″ wide neck and waist ties, adjustable neck strap for full and medium length aprons….

Kike Calvo Photography Collection – Beware of the photographer the dog is ok.Black text and triangle, red background, non-flash camera – Aprons Beware of the photographer the dog is ok.Black text and triangle, red background, non-flash camera Apron is commercial quality product. Whether it’s put to use in a restaurant or home, this apron will always help keep you clean. 100% cotton with Teflon finish for added protection. 1″ wide neck and waist ties, adjustable neck strap for full and medium length aprons….

Kike Calvo Photography Collection – Beware of the photographer the dog is ok.Red text and triangle, black background, flash camera – Aprons Beware of the photographer the dog is ok.Red text and triangle, black background, flash camera Apron is commercial quality product. Whether it’s put to use in a restaurant or home, this apron will always help keep you clean. 100% cotton with Teflon finish for added protection. 1″ wide neck and waist ties, adjustable neck strap for full and medium length aprons….

Light: On The South Side (2 LP + Book) [Vinyl] $47.43 Light: On The South Side gathers for the first time over 100 of Michael Abramson’s photos taken on Chicago’s south side in the late 70s. The 132-page hard back book features photos, an ephemera section, and an essay by Nick Hornby. Housed in a gorgeous slipcase with the 12X12 book is Pepper’s Jukebox, a seventeen track compilation of the kind of funky Chicago blues heard from the stage and the Wur…

Bill Gottlieb: Riffs $11.97 BILL GOTTLIEB:RIFFS – DVD Movie…

Legends in Light: The Photography of George Hurrell Legends in LIght traces the remarkable career of Hollywood master photographer, George Hurrell. Hurrell’s glamorous black and white style, perfected in the early 1990’s, influenced generations of photographers around the world….

Evgueni Khaldei – Photographer Under Stalin [VHS] $19.95 From Red Square to the Budapest Ghetto, the fall of the Reichstag to Yalta and the Nuremberg trials, Evgueni Khaldei chronicled many of the world’s most important events with an artist’s eye and a journalist’s timing. Even after being handpicked by Stalin, Khaldei was continuously made a victim of stat-approved anti-Semitism. For the first time ever Khaldei, the greatest Soviet photographer, takes…

Brian Lanker, Photographer [VHS] Pulitzer prize-winning photographer Brian Lanker shares the elements of his two-year project photographing 75 great Black women, whose achievements he credits with changing America. You’ll see more than 50 of his best portraits, and hear him discuss how he shot them. The program details how he gained access to his subjects, obtained grant funding, and guided the work into both a book, I Dream a …

Petzl TacTikka Plus 4-LED Headlamp $43.95 A version of the Tikka Plus…this ultra-lightweight 4-LED headlamp features a red filter for discrete light and night vision preservation, 3 brightness settings (maximum, optimum, economic) and a blinking mode. It sports battery life of up to to 150 hours on regular settings (up to 400 hours on blinking mode). It’s water resistant and comfortable to wear. Red filter for discrete light and preserv…

OttLite 20M15BZD Marietta Floor Lamp in Antique Bronze $79.99 60-1/2″ Antiqued Bronze Floor Lamp with Off White Shade…